F: Face done simply

Ask any NY girl her favorite place in NY and you will most likely hear Sephora. Last week from 6 a.m. to 10 p.m. at 184 Fifth Ave the website beauty.com offered free touch-ups, hand massages and makeup application. The best part? Everyone got a scoop from the beauty trough - a collection of favorites from Cargo, Vincent Longo, Nars and Fresh. Beauty.com is one of the fastest growing e-commerce sites. The convenience allows customers to pick-up high end and everyday essentials in a single purchase. A subsidiary of drugstore.com this innovative site brings the traditional makeup counter experience home. Individually designed plans recommend products from more than 200 prestigious brands available. Personalized hair and skin care analysis begin with a brief online questionnaire. The consumer receives a choice of up to four recommended products for each step in their individual use. Ranging in price points allows each visitor to get the products they need. When you choose products using the diagnostic tools, you can print out your complete beauty regimens with instructions about how and when to use the products for maximum skin and hair care benefits.

Website Perks: The product zoom magnifies color cosmetics to see shimmer, texture and shade up close. New navigation options make it easier to shop and search in brand specific stores, by category, price, ingredient or trend. (My favorite)Fragrance Finder allows customers to search and shop by scent. Categories include: floral, woody and fresh. Beauty Horoscopes offers a guide to products by astrological sign. Expert advice from industry insiders in "Videos" or click on "Latest Trends" to learn makeup application and hair styling from the pros.
Choose up to three free samples with any Beauty.com purchase.

Customers Perks: 100% guarantee or a refund, auto Delivery if requested, 5% back,free Shipping for qualifying orders, gifts with purchase from many favorite brands.

Move over Sephora beauty.com may just end our passion for you and that is a F.A.C.T.