Wednesday, May 23, 2007

C: Is for the clothing style of paierdoll

Papierdoll was started November 2004 and launched after much research in May 2005 by fashion stylist Michelle Bell and Sam Francois. It is a unique online fashion magazine done in a daily blog which combines the formatting of a formal magazine with a top notch editorial team. Supplying photography from all over the world makes it lush in texture. Covering fashion shows, parties, emerging designers this team of award winning writers gives this a unique perspective. In November 2005 they merged with ThriftyChick.com a leading online magazine and their only competition. Taking the chick into the big leagues increased marketability.

ThriftyChick.com began in early 2003 bringing secret sales and fabulous finds to the masses via blog. Forbes voted the blog at Thrifty Chick “best of 2005” creating more media buzz and a swarm of interest among the fashion e-zine community. Among the interested parties, www.Papierdoll.net. An undisclosed deal was struck and the world of high-end couture embraced secret sale shoppers for a perfect match. Women from all over the world could now shop on line at a bargin. “Thriftychick was an important and well recognized brand/concept when it came to Internet shopping. Papierdoll was recognized for it's fashion sense, it made sense for them to team up. Named best coverage of fashion and online shopping by Forbes and TheStreet.com in 2006, their traffic jumped 150% over the previous year" (stats provided by traffic facts).

I met Michelle and her team and Fashion Tribes at their 2nd anniversary party held last Friday at Lotus. These people throw a party and it was well thought out while supporting the Human Society of New York. There was a puppy that I thought Tom should adopt. I can't as my cat Kismet (or should I say I'm his human?) would have a fit. Though Kismet was rescued from a trash can just after he was born by Jasmine Guy and made it to me a month later.

Papierdoll allows us in this fast paced society that now runs on the Internet to stay connected to the fashion industry in a easy, bargain hunting way and that is why it is so trafficked and that is a F.A.C.T.

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