C: Is for a clean shave

One of the things men and women have in common is shaving. We both do it. Ask any women what she considers the most intimate expression of love and she will say kissing and there is nothing better than a freshly shaven guy. The perfect shave is what all men strive for every morning when they bring their razor up to their chin. An effortless shave that’s baby smooth. Shaving has become a lost art. It use to be one of those glorious male traditions passed down from father to son, but somewhere, shaving became about cheap, disposable razors. it’s no wonder that the hottest trend right know is the “old fashioned” method of wet shaving.

The perfect shave has three ingredients: a good razor, a good brush, and glycerin based shaving cream. A good badger shaving brush is the single most important ingredient in getting the perfect shave. Enter eShave to the rescue. Launched in 1996 Danielle Malka created a revival of the wet-shaving industry. A sculptor and a artist, she reinvented the way people think about shaving with art inspired shaving accessories and products that speak to a new, younger, fashionable audience. Over the past 12 years, eShave has become an international brand with worldwide recognition.

I was first introduced to eShave by Frederique the manager of eShave located at 933b 1st Ave between 54th and 55th. Frederique is passionate about shaving. The brushes run from $55-$140 but as Frederique explains, "When you are young and buy a car you buy a Chevrolet. You get some money and you up-grade to a BMW. You make your mark in the world and you buy, the ultimate car, a Rolls. Men understand cars," Frederique gaily explains. It is the shaving creams and scents which sold me. Almond smells like marzipan, but there is also lavender, white tea, citrus, rose and cucumber. I tried a drop, the size of a penny, which lathered enough for all my needs. When finished I felt my body and it was the smoothest and silkiest shave ever. Its also economical At $20 for the large size this is bound to last over 5 months.

This award-winning, luxury line of shaving products is popular among celebrities including: Pamela Anderson, Courtney Cox, Marcia Cross, Jennifer Love Hewitt, Kate Moss, Nikki Taylor, Bruce Willis, David Arquette, Justin Timberlake, Kyan Douglas, Larry King, Roberto Cavalli, Sean Combs, Sean Maguire, Tony Bennett, and more!

In times of a recession it is the little things that make life luxurious and that is a F.A.C.T.