C: IS FOR CLOTHES THAT RECYCLE!

Before Fashion Week starts I wanted to highlight the world of eco-friendly clothing. We have a responsibility to our world and buying clothing that aids in that cause makes you not only socially aware but a great fashion statement. The designers are from Canada, California and Atlanta, Georgia. Maybe New York will someday catch on.


California has banned plastic bags. The fish in the ocean are chocking on the plastic and islands of plastic trash are forming. Plastic waste is a big concern. Finally Ecopurna, has created an entire line of urban outer and atheletic wear made from recycled plastic bottles. Canadians Mark Trotzuk and Steve Saldebus, manufacturer and designed a completely sustainable and truly chic way to help the environment. Using Blue Sign, a new type of rating system to ensure that the entire production system from the zippers to the dyes to the very threads are sustainable. The tiered Swing Coat and the urban Mandarin should be in stores soon. Ecopurna is ready to take on the world of eco friendliness.

The Santa Cruz company Kate Organics is soft and feminine for their Spring and Summer 2009 collection. From the simple Essential Tunic, to the long and elegant Mustique with sassy ruffle accent, to the cross-backed Picnic dress, the new collection is comfortable and casual with just enough ornament and detail to make each piece special. Crafted from organic cotton, the palette is all solid for now. But coming later this summer, Kate plans on launching some of the pieces in organic printed toile from India made with low-impact dyes. Look for their lovely frocks and adorable tops at Fred Segal.

Pelli Cha, the world’s first eco friendly demi-couture eveningwear line, was founded in 2008 by entrepreneur and designer Lindsey Pelliccia. Lindsey became interested in sustainable fashion after falling in love with Brazil. While studying in Rio de Janeiro she was moved by the sharp contrasts, the natural beauty and the pollution, the human potential and the poverty. She then decided to research the environmental impact of the textile industry. Her findings inspired her to act. What resulted is an environmentally responsible collection of gowns, each as exceptional and lovely as their wearer. Pelli Cha, as a brand, is about strength and individuality. Described as young contemporary and classy chic, each gown is made to be comfortable and unique, with luxurious textures that are delightful to wear. Our pieces are made in limited numbers, almost entirely by hand. Custom dye work, creative stitching, and unexpected details render pieces that are one-of-a-kind. Pelli Cha wants you to feel more like yourself… because nothing could be more beautiful!

Fashion can make a difference and so can you and that is a F.A.C.T.