C: Is for the evolving of clubs.

The buzz in the air these days is recession. It is everywhere. Even in the upbeat opulent world of the clubs. What with bottles mark-ups exceeding 200% one begins to wonder how bottle service happened in New York. This is what I found.
1941: In Japan, bottles of sake were served to seated soldiers. Soon after, it become normal for Tokyo businessmen to buy bottles and store the unfinished portion in lounge lockers.
1988: With more customers than space, Paris nightclub Les Bains Douches sells table reservations, which come with a complimentary bottle.
1993:To promote a “small,” 200-person VIP section of the Tunnel, Jeffrey Jah and Mark Baker offer bottle service at $90. With drinks at $6, customers actually save about $30.
1995: At Spy Bar, David Sarner and Michael Ault make bottle service mandatory for VIP-room access, with mixed results, then turn an entire club over to the trend at Chaos a year later (Stoli: $175). Thanks to the Internet boom, they meet with more success the second time around.
2001: The bottle service reigns as Pangaea and Bungalow 8 open, joining Lotus to rule New York nightlife, with Bungalow charging $500 for a bottle of Grey Goose. And the fad spreads to Miami and Vegas.
2006: With seven bottle service clubs on West 27th Street alone, owners had to get creative. At Pink Elephant, a “Spirit Tree” comes with mini-bottles of various liquors and “complimentary” sweets.

One wonders what will 2008 bring. In Times Square 'Spotlight Live' is an expensive version of those divey party rooms. The extra price gets you back-up singers and a band, which apparently was enough to entice Naughty By Nature to perform and Hip hop stars to flocked. Mya, Ne-Yo and Beyonce have all reportedly stopped by Spotlight Live to belt out bad karaoke tracks. Tyra Banks was caught on camera when she decided to perform "Proud Mary".

In search of the all mighty buck It is a F.A.C.T. clubs will always turn out something new.