C: Is for Clothes that Understand a Women's Body!

We live in a society, especially in New York and LA that if you are not a size 0-6 you do not deserve to be dressed in designer threads. If you go into a store on Rodeo Drive you are looked at like you have committed a major crime just because your body type was different. No one saw this more than Katie Campbell owner and buyer of a new NOLITA store "True Boutique". Originally working in production, Campbell labored behind the scenes for a variety of networks and a variety of top musical talents, including Beyoncé, Sting, Mary J. Blige and many others. In 2007 she was nominated for an Emmy Award for her work on A Tribute to James Taylor. When shopping in LA Campbell came to realize that she wasn’t receiving the same treatment as her “size 2” friends and recognized that there was a real lack of understanding regarding appropriate sizing. She became intent on filling this void in the marketplace. Katie’s goal for "True Boutique" is to see that each customer feels good about both themselves and their fashionable purchases regardless of whether they are size 0 or 16. Her goal is to make you feel comfortable and she offers some unique services such as private appointments for those who are shy about their body and photographs of you in the item, so that you can take them home or go on-line and show your friends before making that all important decision. The boutique features the services of a professional in-house tailor on site, further insuring that the clientele gets the perfect fit. Campbell states “Every woman can benefit from wearing garments that truly fit. Sometimes that means buying a size up and having it tailored down, or making sure pants break at just the right place for the illusion of a longer leg. It’s amazing what a difference in one’s appearance having a properly fitted garment makes. "True Boutique" offers another perk to it's customers in this as well. You can have your jeans tapered and ready for your body while you enjoy a glass of wine. If the tailoring is a longer job you can have it messengered to you by the next day. I found that to be the best reason shop here as I normally go shopping out of depression because I have a function I have to attend. Of course nothing fits perfectly and tailors can take up to two weeks. To shop and have it tailored just for me over night and delivered is a dream come true. Being at "True Boutique " is like being in Katie's bedroom and playing dress up and that is exactally how she wants you to feel. Featuring a blend of new and established designers she includes: Cloak and Dagger, Vandelborne, DAC, Guido & Mary, Beija Flor, Jordache, C.enne.V, Marlova, Richard Ruiz, Soni and cindy, Enza costa, Tehya, Sherri Bodell, Dallinchase and Dessous so you are sure to find a favorite. The later two had an adorable blue and white strip collection that was perfect for making any body look fresh and in style and a creme silk charmeuse had me seeing visions of the sexiest summer dress. Not every body is the same and Katie and "True Boutique" celebrate that difference and that is a joyous F.A.C.T.

True Boutique is located at 278 Mott Street (between Houston and Prince). For additional information www.betruenyc.com.