Tuesday, April 3, 2007

A: Is for hanging gardens


The invitation read: The Hanging Garden of Pulp (Construkt #4), opens today at The Girbaud Store in Soho and features British artist Zoe Bradley and is curated by Sebastien Agneessens. Your music for the evening will be provided by DJ Rekka. Oh and don't forget to RSVP.

Now as I said I'd never heard of Girbaud (see last Wednesday's column) nor Zoe Bradley so when I arrived what awaited me was a origami version of a cross between "Alice and Wonderland" and "The Secret Garden". Mobiles of brightly construckted immense violet, yellow and white flowers where streaming in circular motion everywhere. Zoe Bradley's magical mobiles were for sale for approximately $3,500 a piece. I can think of many a child, children's hospital and or lobby being transported with unabashed delight. There was also an assortment of fashionable hats each going for $1,800. I immediately thought of the costume balls of the MET and the Hampton's. The proceeds were all being donated to "Seeds of Peace" (see Friday's column)

You start to wonder especially when you research the background of Ms. Bradley is it art? Or is it fashion? It could quite possibly be sculpture - but whatever your opinion you can not deny the visual drama of Zoe Bradley’s work. Described as a showpiece designer Bradley’s striking creations have been featured in editorials, advertising campaigns, window displays and fashion shows. Alexander McQueen collaborated with her for his Spring/Summer 1999 collection and Moschino followed suit. Bradley adores the linear, clean cut medium of paper, everything is handcrafted a combination of sharp graphic lines and delicate fragility making her work all the more irresistible. Marithé and François Girbaud started "CONSTRUKT" as a seasonal series of touring exhibitions and offering limited editions created by leading designers. Each presentation reflects another aspect of the Girbaud’s fashion explorations, marketing and environmental campaigns through art and objects. “We have always worked with architects and designers in applying our philosophy and in providing an environment for our clothing. Antonia Astori, Kristian Gavoille and Patrick Norguet have provided powerful and lasting ideas that have marked each period. Working with talented filmmakers, choreographers and photographers (Jean-Luc Godard, Futura 2000, Bring’n da Funk, Bring’n da Noise, de La Guarda, le Cirque du Soleil…), has equally influenced our designs. In Milan, in 2001, we tried to capture light with Italian artist Vedovamazzei who created a special installation for this purpose given rhythm by the sun’s heart-beats. It had already become necessary to use laser, which occupies an important place in our work. Light, water, fire, ultrasound, elemental molecular structures themselves, are among the new technologies enabling us to go further in designing the factory and apparel of the 21st century. It has becomes a bridge for us, a new way to communicate our approach. Creation should no longer be the prerogative of museums and galleries, it is becoming democratic and we wish to share it with all".

The delights of "The Hanging Gardens of Pulp” as well as the other things I have described can be found in Soho at 47 Wooster. I promise you a trip into childhood and that's a F.A.C.T.

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